Notes from
the build.
What we learn shipping software that has to earn its keep: SaaS platforms, AI that answers the phone, kiosks that take payment, and the Laravel underneath it all.
Google Play Rejected Your App: What the Policy Email Means and What to Do Next
A Google Play rejection email can mean one of four outcomes, and only one of them puts your developer account at risk. Here is how to read it, which declaration to check, and when an appeal is worth sending.
AI Automation vs Zapier: When Off-the-Shelf Tools Stop Being Enough
Zapier bills every action, so the bill grows with orders times steps. This is the volume where that stops being cheap, worked through one five-step order flow.
PHP 8.2 Reaches End of Life in December 2026: What Laravel Site Owners Need to Do
PHP 8.2 stops getting security fixes on 31 December 2026. Laravel 10, 11 and 12 can move to a newer PHP on their own. Laravel 9 can't, and that changes the plan.
12 Business Processes You Can Automate with AI This Quarter (Real Examples)
Twelve business processes a small team can hand to automation, each with its input, its output and the way it tends to go wrong. Two of them don't need AI at all.
My App Developer Disappeared: How to Get Your Code, Keys and Store Accounts Back
Of the six things an app needs to keep shipping, only two can be lost for good, and the store listings need one approval from whoever holds them. Here's the order to recover the rest, from source code and signing keys to the Google Play and App Store listings.
Laravel Upgrade Cost: What It Takes to Move an Old App to the Current Release
One major version costs $1,500 and a full move from Laravel 8 to 13 costs $3,500, after a free audit. Here's where the hours go, which packages hold an upgrade up, and why the tests get written first.
App Rejected by Apple? The Most Common Rejection Reasons and How to Fix Each
The eight guidelines behind most App Store rejections, in plain words: what the reviewer wants, what to change in the app, what to write back, and the one rejection a reply can't fix.
How to Build an AI Voice Agent with Twilio: Architecture, Costs and Pitfalls
ConversationRelay against Media Streams against a speech-to-speech model: how each call flows, the latency budget, the cost per minute line by line, and the pitfalls that take a demo four to eight weeks to become production.
Missed Calls Are Costing You Money: Here's the Math for a 10-Person Business
A worked calculation from call volume, answer rate, enquiry share and job value, with every assumption exposed, a way to measure your own number in a week, and four fixes priced against the loss.
Self-Service Kiosk Software: What It Costs and How It Works
Hardware per kiosk, the three software routes and what each costs, the build line by line, the parts cheap quotes leave out, and an honest look at whether kiosks raise order value.
Notes from the build, once a month.
What we learn shipping client software. No fluff, unsubscribe anytime.